Drawing from the information gathered in Steps 1 and 2, it’s time now to determine how your site looks and feels.
It is important to keep in mind that most people will view your website on a mobile device. Make sure that your mobile site is user-friendly and clear.
As part of the design phase, it is also important to incorporate elements such as the company logo or colours to help strengthen the identity of your company or brand on the website.
If you have chosen WordPress as your Content Management System (CMS), there are thousands of templates out there (free and paid)